We truly love people
We are Gentis and our passion is helping individuals and organizations find their mission, live their vision and achieve outstanding results.

Gentis
Lat. gens, gentis(genitive singular of gens) clan, race, nation, people, “for people”
Our story
Gentis started as Dubravka’s dream come true, dream of founding a place and collecting associates who will help individuals seeking change, to achieve it at all costs. After more than 10 years of international experience in leading HR positions, she decided, although a native of Venezuela, to establish such a place in Croatia. She named it Gentis because people are in its focus.
Gentis is one of the first companies specialized in organizational and personal development, business education and consulting that were founded in this region. Over 20 years of success is the result of unique values, many years of experience and dedicated work of Gentis’ team, and has resulted in loyal customers in many industries including telecommunications, hotel industry, sales organizations, financial sector, manufacturing, FMCG and many others for whom Gentis is the first choice.
Two roads diverged in a wood, and I— I took the one less traveled by, and that has made all the difference.
-Robert Frost
Our principles
Transformation
We are holistically focused on achieving greater self-awareness, way of thinking and behaving. We act on visible, but also those internal drivers of long-term change. The key element of our approach is to help clients discover and transform their paradigms and beliefs in order to increase their influence around them.
Gentis approach
In the time of mass digitalization, we have decided to keep up with changes, but at the same time to remain authentic and true to ourselves and nurture an approach of accessibility, presence and being here and now for everyone. We can understand you because we have similar challenges ourselves. We are here for you, we listen and accept you because you, the people, are our passion, and working with you is not our job but our calling.
Journey as a goal
We believe there is no universal solution; it crystallizes for everyone along the way on our joint journey. We are not just another supplier but your partner, and we provide you with support on that journey. We open new perpectives for you, illuminate the path of transformation we have gone through ourselves and we always encourage you to take a step forward when you get stuck.
Authenticity
We believe that every person and every organization is different and special with its values and processes. Based on our belief and through many years of experience, we have learned to accept and respect these differences and draw inspiration from them for our own learning. Therefore, we approach each of you in a unique way to identify and adapt to your real needs.
Our purpose
Our purpose is to contribute to raising awareness in each of us with the goal of transforming the way we think and function. Our talent is recognizing and unleashing your full potential for improving your business and increasing the influence you have, both through the organization and personally.
Our values

Honesty

Integrity

Positive attitude

Responsibility

Continuous learning

Loyalty

Can Do Attitude
Our philosophy is based on the ability to find the best in people and to discover and develop their values. Our goal is to draw out the best in each employee, manager and leader, and thus in the organization, by developing people.